# Smart Ads & Branded Objects

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ReneVerse offers two native ad formats—**Smart Ads** and **Branded Objects**—built for immersive monetization. Both blend seamlessly into your game world, prioritize player experience, and support live content delivery without breaking immersion.

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### :vhs: Format Overview

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><h4>🖼️ <strong>Smart Ads</strong></h4></td><td><p>Smart Ads are image or video-based ad placements embedded into the game world—like digital billboards, loading screens, or signage. They are passive, non-disruptive, and ideal for brand awareness campaigns.</p><ul><li><strong>Best for:</strong> Banners, screens, signboards</li><li><strong>Dynamic Content:</strong> Yes, updates without game rebuilds</li><li><strong>Ad Performance Tracking:</strong> Yes, supports impression and view tracking, plus interactivity when enabled</li></ul></td><td><a href="/files/hsaQNWP0dMg9KjEcIB96">/files/hsaQNWP0dMg9KjEcIB96</a></td></tr><tr><td><h4>🎯 <strong>Branded Objects</strong></h4></td><td><p>Branded Objects are fully rendered 2D or 3D in-world assets—think of vending machines, branded furniture, or promotional objects that naturally fit your game's environment. These offer high visual impact and brand engagement.</p><ul><li><strong>Best for:</strong> Props, kiosks, crates, thematic assets &#x26; more</li><li><strong>Dynamic Content:</strong> Yes, loads in real-time via SDK</li><li><strong>Ad Performance Tracking:</strong> Yes, supports impression and view tracking, plus interactivity when enabled</li></ul></td><td><a href="/files/0jM44MtoxDCwOjRBeEEP">/files/0jM44MtoxDCwOjRBeEEP</a></td></tr></tbody></table>

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### 🆚 Smart Ads vs. Branded Objects

| Feature                      | Smart Ads                  | Branded Objects                                       |
| ---------------------------- | -------------------------- | ----------------------------------------------------- |
| **Format**                   | Image or video             | 2D or 3D game object                                  |
| **Placement Method**         | Ad Surface in-game         | Placed as a standalone in-world object                |
| **Integration**              | Blends into UI/environment | Acts as a visible, interactive object                 |
| **Use Case**                 | Billboards, screens, signs | Vending machines, posters, branded crates + much more |
| **Supports Live Ad Updates** | ✅ Yes                      | ✅ Yes                                                 |

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### 📊 In-Game Advertising Formats Comparison

| Ad Format              | Immersion | User Experience           | Best For                    | Limitations                                          |
| ---------------------- | --------- | ------------------------- | --------------------------- | ---------------------------------------------------- |
| **Smart Ads**          | High      | Non-intrusive             | Brand awareness             | Less suited for direct response campaigns            |
| **Branded Objects**    | High      | Non-intrusive & memorable | Deep brand engagement       | Requires 3D asset creation and integration           |
| **Banner Ads**         | Low       | Often intrusive           | Broad reach                 | Can disrupt gameplay and be ignored by players       |
| **Interstitial Ads**   | Low       | Highly disruptive         | Immediate visibility        | Interrupts gameplay, leading to potential user churn |
| **Rewarded Video Ads** | Medium    | User-initiated            | Monetizing non-paying users | Breaks immersion, may not align with game context    |

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### 💡 Why Developers Use Them

#### 💸 Monetization, Simplified

* Earn revenue through **high-CPM formats**
* Revenue share: **65% to game developers**
* Unlock **new income streams** through branded placements

#### 🎮 Player-Friendly, Game-Friendly

* Non-intrusive and **context-aware**
* Fits your art style and **preserves immersion**
* **Boosts player retention** and in-world authenticity

#### ⚙️ Fast, Scalable, One-and-Done

* Define once, scale across levels
* **Drop-in SDKs** for Unity, Unreal, Phaser
* Minimize dev time with tools to manage inventory and track performance


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