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On this page
  • Format Overview
  • 🆚 Smart Ads vs. Branded Objects
  • 📊 In-Game Advertising Formats Comparison
  • 💡 Why Developers Use Them
  1. ReneVerse Tour
  2. Welcome to ReneVerse

Smart Ads & Branded Objects

PreviousWelcome to ReneVerseNextAdvertising Demand via ReneVerse

Last updated 1 month ago

ReneVerse offers two native ad formats—Smart Ads and Branded Objects—built for immersive monetization. Both blend seamlessly into your game world, prioritize player experience, and support live content delivery without breaking immersion.


Format Overview


🆚 Smart Ads vs. Branded Objects

Feature
Smart Ads
Branded Objects

Format

Image or video

2D or 3D game object

Placement Method

Ad Surface in-game

Placed as a standalone in-world object

Integration

Blends into UI/environment

Acts as a visible, interactive object

Use Case

Billboards, screens, signs

Vending machines, posters, branded crates + much more

Supports Live Ad Updates

✅ Yes

✅ Yes


📊 In-Game Advertising Formats Comparison

Ad Format
Immersion
User Experience
Best For
Limitations

Smart Ads

High

Non-intrusive

Brand awareness

Less suited for direct response campaigns

Branded Objects

High

Non-intrusive & memorable

Deep brand engagement

Requires 3D asset creation and integration

Banner Ads

Low

Often intrusive

Broad reach

Can disrupt gameplay and be ignored by players

Interstitial Ads

Low

Highly disruptive

Immediate visibility

Interrupts gameplay, leading to potential user churn

Rewarded Video Ads

Medium

User-initiated

Monetizing non-paying users

Breaks immersion, may not align with game context


💡 Why Developers Use Them

💸 Monetization, Simplified

  • Earn revenue through high-CPM formats

  • Revenue share: 65% to game developers

  • Unlock new income streams through branded placements

🎮 Player-Friendly, Game-Friendly

  • Non-intrusive and context-aware

  • Fits your art style and preserves immersion

  • Boosts player retention and in-world authenticity

⚙️ Fast, Scalable, One-and-Done

  • Define once, scale across levels

  • Drop-in SDKs for Unity, Unreal, Phaser

  • Minimize dev time with tools to manage inventory and track performance

👋
🧠
📼
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🖼️ Smart Ads

Smart Ads are image or video-based ad placements embedded into the game world—like digital billboards, loading screens, or signage. They are passive, non-disruptive, and ideal for brand awareness campaigns.

  • Best for: Banners, screens, signboards

  • Dynamic Content: Yes, updates without game rebuilds

  • Ad Performance Tracking: Yes, supports impression and view tracking, plus interactivity when enabled

Cover

🎯 Branded Objects

Branded Objects are fully rendered 2D or 3D in-world assets—think of vending machines, branded furniture, or promotional objects that naturally fit your game's environment. These offer high visual impact and brand engagement.

  • Best for: Props, kiosks, crates, thematic assets & more

  • Dynamic Content: Yes, loads in real-time via SDK

  • Ad Performance Tracking: Yes, supports impression and view tracking, plus interactivity when enabled