Advertising Demand via ReneVerse
How advertisers curate campaigns and bring brands into your game.
Last updated
How advertisers curate campaigns and bring brands into your game.
Last updated
ReneVerse connects your game to a growing ecosystem of high-quality advertising demand—ensuring that Smart Ads and Branded Objects feel immersive, brand-safe, and tailored to your players.
Advertisers create an Organization in the ReneVerse Portal.
They define a campaign by:
Selecting target games, genres, and regions
Uploading creative content (Smart Ads or Branded Objects)
Setting duration, budget, and audience tags
If your Ad Surfaces or Branded Object Placements match those criteria, the ad content will be dynamically delivered to your game.
📸 Screenshot suggestion: Campaign Creation screen.
📦 Multiple advertisers may compete for the same surface. The ad served depends on priority, targeting fit, and real-time availability.
Brands and agencies can directly upload ad content to ReneVerse.
Offers full creative control and brand safety for custom campaigns.
ReneVerse is integrated with PubMatic, a leading sell-side platform.
Enables scalable access to campaigns from global brands.
Supports OpenMeasurement (OM) SDK for industry-standard viewability and interaction tracking.
Within the ReneVerse Portal, you can configure:
Allowed Brand Categories
Targeting Tags for each Ad Surface
Regional Ad Preferences
This ensures only context-appropriate content appears in your game—protecting gameplay flow and your audience’s trust.
📸 Screenshot suggestion: Create Game, 2nd screen for IAB tagging
Visit Advertiser Flowto dive into the step-by-step guide for preparing your Smart Ad campaign.
