> For the complete documentation index, see [llms.txt](https://docs.reneverse.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reneverse.io/reneverse-tour/welcome-to-reneverse/advertising-demand-via-reneverse.md).

# Advertising Demand via ReneVerse

<figure><img src="/files/v9frb4UqwNnKADdwBrJk" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/kW7UaGOLZO6LYsVKchBc" alt=""><figcaption></figcaption></figure>

ReneVerse connects your game to a growing ecosystem of high-quality advertising demand—ensuring that Smart Ads and Branded Objects feel immersive, brand-safe, and tailored to your players.

***

### 🔗 How Advertisers Reach Your Game

* Advertisers create an **Organization** in the ReneVerse Portal.
* They define a **campaign** by:
  * Selecting target games, genres, and regions
  * Uploading creative content (Smart Ads or Branded Objects)
  * Setting duration, budget, and audience tags
* If your **Ad Surfaces or Branded Object Placements** match those criteria, the ad content will be dynamically delivered to your game.

> 📸 **Screenshot suggestion**: Campaign Creation screen.

> 📦 Multiple advertisers may compete for the same surface. The ad served depends on priority, targeting fit, and real-time availability.

***

### 🚛 How Ads Are Delivered

#### 🧭 **Direct Uploads**

* Brands and agencies can directly upload ad content to ReneVerse.
* Offers **full creative control** and **brand safety** for custom campaigns.

#### 🔄 **Programmatic Access (via PubMatic)**

* ReneVerse is integrated with **PubMatic**, a leading sell-side platform.
* Enables scalable access to campaigns from global brands.
* Supports **OpenMeasurement (OM) SDK** for industry-standard viewability and interaction tracking.

<figure><img src="/files/iaYqms6haj24qpsfPHSY" alt=""><figcaption><p>Unlock premium programmatic access to Tier 1 brands.</p></figcaption></figure>

***

### 🛡️ Brand Control for Developers

Within the ReneVerse Portal, you can configure:

* **Allowed Brand Categories**
* **Targeting Tags** for each Ad Surface
* **Regional Ad Preferences**

This ensures only context-appropriate content appears in your game—protecting gameplay flow and your audience’s trust.

> 📸 **Screenshot suggestion**: Create Game, 2nd screen for IAB tagging

***

### Advertising with ReneVerse

Visit [Advertiser Flow](/advertiser-flow/advertiser-overview.md)to dive into the step-by-step guide for preparing your Smart Ad campaign.

{% content-ref url="/pages/KL5CTGqWX6lb3VXcTYxe" %}
[Advertiser Flow](/advertiser-flow/advertiser-overview.md)
{% endcontent-ref %}


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