📈Advertising Demand via ReneVerse

How advertisers curate campaigns and bring brands into your game.

ReneVerse connects your game to a growing ecosystem of high-quality advertising demand—ensuring that Smart Ads and Branded Objects feel immersive, brand-safe, and tailored to your players.

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🔗 How Advertisers Reach Your Game

• Advertisers create an Organization in the ReneVerse Portal.

• They define a campaign by:

  • Selecting target games, genres, and regions

  • Uploading creative content (Smart Ads or Branded Objects)

  • Setting duration, budget, and audience tags

• If your Ad Surfaces or Branded Object Placements match those criteria, the ad content will be dynamically delivered to your game.

📸 Screenshot suggestion: Campaign Creation screen.

📦 Multiple advertisers may compete for the same surface. The ad served depends on priority, targeting fit, and real-time availability.

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🚛 How Ads Are Delivered

🧭 Direct Uploads

• Brands and agencies can directly upload ad content to ReneVerse.

• Offers full creative control and brand safety for custom campaigns.

🔄 Programmatic Access (via PubMatic)

• ReneVerse is integrated with PubMatic, a leading sell-side platform.

• Enables scalable access to campaigns from global brands.

• Supports OpenMeasurement (OM) SDK for industry-standard viewability and interaction tracking.

Unlock premium programmatic access to Tier 1 brands.

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🛡️ Brand Control for Developers

Within the ReneVerse Portal, you can configure:

• Allowed Brand Categories

• Targeting Tags for each Ad Surface

• Regional Ad Preferences

This ensures only context-appropriate content appears in your game—protecting gameplay flow and your audience’s trust.

📸 Screenshot suggestion: Create Game, 2nd screen for IAB tagging

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Advertising with ReneVerse

Visit Advertiser Flowto dive into the step-by-step guide for preparing your Smart Ad campaign.

Advertiser Flow