# Advertising Demand via ReneVerse

<figure><img src="https://2133953908-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2R0efebFfiw8qumiNT9v%2Fuploads%2FG1BscbhiyFxPvtN4qodJ%2FAdvertising%20Demand%20via%20ReneVerse_1.png?alt=media&#x26;token=9b7457dc-e8e7-4887-844f-c0157003010f" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2133953908-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2R0efebFfiw8qumiNT9v%2Fuploads%2F79Pl5PJYaqqLAveePUyh%2FAdvertising%20Demand%20via%20ReneVerse_2.png?alt=media&#x26;token=8f8d8fe5-83e1-4fdc-b974-3da15716d87a" alt=""><figcaption></figcaption></figure>

ReneVerse connects your game to a growing ecosystem of high-quality advertising demand—ensuring that Smart Ads and Branded Objects feel immersive, brand-safe, and tailored to your players.

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### 🔗 How Advertisers Reach Your Game

* Advertisers create an **Organization** in the ReneVerse Portal.
* They define a **campaign** by:
  * Selecting target games, genres, and regions
  * Uploading creative content (Smart Ads or Branded Objects)
  * Setting duration, budget, and audience tags
* If your **Ad Surfaces or Branded Object Placements** match those criteria, the ad content will be dynamically delivered to your game.

> 📸 **Screenshot suggestion**: Campaign Creation screen.

> 📦 Multiple advertisers may compete for the same surface. The ad served depends on priority, targeting fit, and real-time availability.

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### 🚛 How Ads Are Delivered

#### 🧭 **Direct Uploads**

* Brands and agencies can directly upload ad content to ReneVerse.
* Offers **full creative control** and **brand safety** for custom campaigns.

#### 🔄 **Programmatic Access (via PubMatic)**

* ReneVerse is integrated with **PubMatic**, a leading sell-side platform.
* Enables scalable access to campaigns from global brands.
* Supports **OpenMeasurement (OM) SDK** for industry-standard viewability and interaction tracking.

<figure><img src="https://2133953908-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2R0efebFfiw8qumiNT9v%2Fuploads%2FQWpuHNbXBfNDhWs75nT5%2FBlog%20Banner%20Pubmatic%20ReneVerse.png?alt=media&#x26;token=08647230-e651-423d-a175-2149b885a86e" alt=""><figcaption><p>Unlock premium programmatic access to Tier 1 brands.</p></figcaption></figure>

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### 🛡️ Brand Control for Developers

Within the ReneVerse Portal, you can configure:

* **Allowed Brand Categories**
* **Targeting Tags** for each Ad Surface
* **Regional Ad Preferences**

This ensures only context-appropriate content appears in your game—protecting gameplay flow and your audience’s trust.

> 📸 **Screenshot suggestion**: Create Game, 2nd screen for IAB tagging

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### Advertising with ReneVerse

Visit [advertiser-flow](https://docs.reneverse.io/advertiser-flow "mention")to dive into the step-by-step guide for preparing your Smart Ad campaign.

{% content-ref url="../../advertiser-flow" %}
[advertiser-flow](https://docs.reneverse.io/advertiser-flow)
{% endcontent-ref %}