# Creating Branded Collections **Branded Assets**, compared to Ownable Assets, exist on the Organizational level and can be integrated into any Game within the Organization by simply being dragged and dropped from its **Asset Collection**. To start, let's create a new **Asset Collection** by navigating to the **Assets** tab and clicking **+ New Collection.**

In the **Assets** menu tab, click on **+ New Collection** to create your first Branded Asset.

In the **New Collection** pop-up window, enter your Name, Description, and Collection Picture, and select the Brand to which this Branded Asset Collection will belong. If you haven't yet created a Brand, you will see the following screen, prompting you to **create a Brand**. If you have already done this, you can proceed with creating your Branded Asset Collection (see "\[continued]")

When creating a **Branded Asset Collection**, you will need to also **create a Brand**, if you haven't already.

\[Creating a Brand] Once you click on **Create a Brand**, you'll be sent to this Brand page, which you can also find under the menu for your Organization, located within your Organization Profile Picture (just left of the Notifications icon). Once here, click on **+ Add** to create a Brand.

Click **+ Add** to create a Brand. Your Organization can have multiple Brands for which it advertises.

In the **New Brand** pop-up menu that appears, add all relevant information, including `Name`, `Description`, `Brand Picture` or Logo, and a `Website URL` for the brand.

Add your Brand's information and click **Create** to save the Brand to your Organization.

\[continued] Once you've created your Brand, you can continue creating your **Branded Asset Collection.** From the **New Collection** menu, select your Brand and click **Create.**

Add the necessary information for your **Branded Asset Collection**, including the **Brand** you just created, and click **Create**.

Once you have a Branded Asset Collection created, you can add a **+ New Branded Asset**.

In this new pop-up menu for your **New Branded Asset**, once again add the `Name`, `Description`, and `Picture` for the asset itself.

Add the necessary information for your **New** **Branded Asset.**

Once your Branded Asset is created, similar to that which was done for [Ownable Assets](/publisher-flow/defining-placeholders-in-the-portal/creating-ownable-collections-and-defining-ad-surfaces.md), you can view the Branded Asset and click on **New Ad Surface** to add either a **Banner or Video Ad Surface** to the Branded Asset. From here, simply define the Ad Surface as normal! Just like with Ownable Assets, Branded Assets' Ad Surfaces, once implemented by Games, will dynamically display ad content of active Borderless Ads campaigns. The only difference with the Ad Surface created in this flow is that it is not tied up to a particular asset, as was the case with defining ad surfaces on Ownable Assets. Instead, **Branded Assets' Ad Surfaces** are related to the entire Game in general.

Click on **New Ad Surface** to add an Ad Surface to your Branded Asset.

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