Creating Branded Collections

Branded Assets, compared to Ownable Assets, exist on the Organizational level and can be integrated into any Game within the Organization by simply being dragged and dropped from its Asset Collection.

To start, let's create a new Asset Collection by navigating to the Assets tab and clicking + New Collection.

In the New Collection pop-up window, enter your Name, Description, and Collection Picture, and select the Brand to which this Branded Asset Collection will belong. If you haven't yet created a Brand, you will see the following screen, prompting you to create a Brand. If you have already done this, you can proceed with creating your Branded Asset Collection (see "[continued]")

[Creating a Brand] Once you click on Create a Brand, you'll be sent to this Brand page, which you can also find under the menu for your Organization, located within your Organization Profile Picture (just left of the Notifications icon). Once here, click on + Add to create a Brand.

In the New Brand pop-up menu that appears, add all relevant information, including Name, Description, Brand Picture or Logo, and a Website URL for the brand.

[continued] Once you've created your Brand, you can continue creating your Branded Asset Collection. From the New Collection menu, select your Brand and click Create.

Once you have a Branded Asset Collection created, you can add a + New Branded Asset.

In this new pop-up menu for your New Branded Asset, once again add the Name, Description, and Picture for the asset itself.

Once your Branded Asset is created, similar to that which was done for Ownable Assets, you can view the Branded Asset and click on New Ad Surface to add either a Banner or Video Ad Surface to the Branded Asset. From here, simply define the Ad Surface as normal! Just like with Ownable Assets, Branded Assets' Ad Surfaces, once implemented by Games, will dynamically display ad content of active Borderless Ads campaigns.

The only difference with the Ad Surface created in this flow is that it is not tied up to a particular asset, as was the case with defining ad surfaces on Ownable Assets. Instead, Branded Assets' Ad Surfaces are related to the entire Game in general.