# Brand Creation

The organization of the advertiser before [creating assets](/advertiser-flow/managing-brands/asset-creation.md) to be distributed among games should define its brand or brands in the organization settings. This is done to connect an asset to a particular brand for better future integration with potential users.

Go to Organizations of your ReneVerse profile.

<figure><img src="/files/QGjAb5zFoH8yvWrdi6P3" alt=""><figcaption></figcaption></figure>

Go to settings of your organization.

<figure><img src="/files/wp0mflU981GPA9kY2xeZ" alt=""><figcaption></figcaption></figure>

In here, select the Brands tab and click on the Add button to add a new brand to your organization to be able to associate newly created assets with it to implement ads in games.

<figure><img src="/files/tUAr0XtGSoMbaA28ESYu" alt=""><figcaption></figcaption></figure>

In the creation of the brand, you can define its name, description, and the brand's picture. The website URL is recommended since it's needed for better end-user integration into your product, but it's not required.

<figure><img src="/files/p6zwh9lTp0Kan91hKLvb" alt=""><figcaption></figcaption></figure>

In this stage, we created our brand within the organization of ours and defined its parameters. Now, in the [asset creation](/advertiser-flow/managing-brands/asset-creation.md), we can connect this brand to a newly created advertisement asset.


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