Branded Objects
2D/3D In-Game Objects for Custom Product Placement
What Are Branded Objects?
Branded Objects are a first-in-class, immersive in-game product placement format that enhance in-game objects with advanced advertising functionalities.
Designed to enable a wide range of creative implementations, Branded Objects are a premium format meant for custom brand awareness campaigns, without increasing the complexity of integration.
What do Branded Objects look like in-game?
In-game, they function like any other 2D or 3D in-game object within the playable environment. As a player, you might see a "real-life" Unilever store inside of a virtual city environment that you can walk into and browse the shelves. Perhaps, you're playing a racing game, and you speed through a power-up item, shaped as a Redbull energy drink, to blow by your competition.
These examples are just a few of virtually limitless creative implementations that let players interact with brands in-game naturally, augmenting their player experience with unique and memorable brand exposure.
How do Branded Objects perform as ad formats?
From an advertising standpoint, these Branded Objects aren't just hard-coded elements of the game. They are fluid, dynamic, and data-rich ad formats that can change their appearance independently of the game and track robust performance metrics.
For one, Branded Objects are dynamically-served, just like Smart Ads; an advertiser can upload a Branded Object to ReneVerse, and it will be loaded into multiple ReneVerse-enabled games simultaneously to designed placeholders within those games.
Second, they are contextually-targeted. This means that a Branded Object placement inside of one game may show objects from different brands to different players, depending on their demographics. For example, a sports car in a racing game may be a Chevrolet Corvette for a user in the United States and a Nissan GT-R for a user in Japan.
Finally, like Smart Ads, they are performance-tracking ad units that capture data like no other in-game product placements on the market. More on this in the next section.
Integrating Branded Objects
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