# Branded Objects

### What Are Branded Objects?

**Branded Objects** are a first-in-class, immersive in-game **product placement** format that enhance in-game objects with advanced advertising functionalities. 

Designed to enable a wide range of creative implementations, Branded Objects are a premium format meant for custom brand awareness campaigns, without increasing the complexity of integration.

#### What do Branded Objects look like in-game?

In-game, they function like any other **2D or 3D in-game object** within the playable environment. As a player, you might see a "real-life" Unilever store inside of a virtual city environment that you can walk into and browse the shelves. Perhaps, you're playing a racing game, and you speed through a power-up item, shaped as a Redbull energy drink, to blow by your competition. 

These examples are just a few of virtually limitless creative implementations that let players interact with brands in-game naturally, augmenting their player experience with unique and memorable brand exposure.

#### How do Branded Objects perform as ad formats?

From an advertising standpoint, these Branded Objects aren't just hard-coded elements of the game. They are fluid, dynamic, and data-rich ad formats that can change their appearance independently of the game and track robust performance metrics. 

For one, Branded Objects are **dynamically-served**, just like Smart Ads; an advertiser can upload a Branded Object to ReneVerse, and it will be loaded into multiple ReneVerse-enabled games simultaneously to designed placeholders within those games. 

Second, they are **contextually-targeted**. This means that a Branded Object placement inside of one game may show objects from different brands to different players, depending on their demographics. For example, a sports car in a racing game may be a Chevrolet Corvette for a user in the United States and a Nissan GT-R for a user in Japan. 

Finally, like Smart Ads, they are **performance-tracking ad units** that capture data like no other in-game product placements on the market. More on this in the next section.

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### Integrating Branded Objects

{% hint style="info" %}
Branded Object functionality is coming soon! Stay tuned.
{% endhint %}


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