๐Benefits of Smart Ads & Branded Objects
Comparison between Smart Ads and Branded Objects
What are they?
How are they placed?
Smart Ads
Non-intrusive advertisements designed to blend seamlessly into the game environment.
Dynamically served to designated Ad Surfaces on existing in-game assets.
Primarily images and videos.
Branded Objects
Bespoke, brand-curated 2D or 3D objects placed within a game environment.
Added to a game as a distinct object, with designated Ad Placements for dynamically served ad content.
3D assets / models, with optional Ad surfaces.
What are the benefits for developers?
Smart Ads
Branded Objects
Increased Revenue / Monetization
Earn revenue from ads.
Unlock new revenue streams without disrupting / compromising gameplay / game integrity .
Revenue-sharing with 65% of all ad dollars distributed back to game developer.
Potential for increased revenue through product placement campaigns.
Higher CPMs โ More revenue
Novelty
Ad formats are non-intrusive, protecting gameplay sanctity.
Contextually relevant, enhancing the realism of the game world.
Complement the natural flow of your game
Access to unique, brand-curated assets that can enhance game content and player engagement.
Subjectively better experience for players, more retention and satisfaction.
Fully dynamic
Easier and faster than other ad-monetization tools, reducing development workloads and lead times.
Seamless, easy, and fast integration with Rene SDKs.
Tools to manage ad inventory, track ad performance, and optimize revenue
Minimize development lead-times + one-and-done.
Reduce development workloads and lead times.
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