📲Advertising Demand
How advertisers curate campaigns and bring brands into your game.
Advertising Demand via ReneVerse
ReneVerse is proud to be delivering the highest quality advertising content through its demand-side clients, ensuring a pleasing and engaging player-consumer experience.
Advertising content (otherwise known as advertising demand) varies depending on the source, the supply (the game in which the ads are published) for which it is intended, and how they are delivered to the ReneVerse API.
How do advertisers access my game?
Advertisers must create an Organization within the ReneVerse Portal, in order to deliver Smart Ad and Branded Object campaigns in ReneVerse-enabled games. Once an Organization has created a Brand, it can prepare a campaign, define its duration, upload its ad contents, and select the Game/Genre/Region it wishes to target.
If your game, and the Ad Surfaces within it, align with these parameters, then the advertiser's content is dynamically sent to your game and displayed. When it is displayed depends on how many other ad contents are vying for the Ad Surface in question.
How are Smart Ads delivered to ReneVerse?
Advertising content can be delivered directly or programmatically
Direct — Advertising agencies and brands can upload their Smart Ad and Branded Object contents directly to the ReneVerse Portal, ensuring maximum control and brand safety for brands seeking custom campaigns.
Programmatic — ReneVerse is partnered with PubMatic, a leading sell-side platform (SSP), and is connected to its rich ecosystem of advertising demand. Brands and advertisers working through PubMatic will be able to access ReneVerse-enabled games programmatically, allowing them to more efficiently launch campaigns at scale. ReneVerse Smart Ads are enabled with PubMatic's OpenMeasurement (OM) SDK, developed in collaboration with IAB Tech Lab, to provide standardized measurement and verification of ad viewability and interactions.
Can I control for which brands we'd like to show in my game?
Yes, within the ReneVerse Portal, you can assign specific brand categories and other tags to each of the Ad Surfaces within your game, ensuring a cohesive and player-centric ad-viewing experience.
Advertising with ReneVerse
Visit Advertiser Flowto dive into the step-by-step guide for preparing your Smart Ad campaign.
Advertiser FlowLast updated