# Creating Ad Campaign

You could be a game development company, an advertisement company, or both to create an advertisement campaign on our portal. To do it, you already should be registered at our portal and to have an organization in it. Besides that, you should have a particular role to be able to create an ad campaign. To start creating it, you should click on New and then select Campaign in the drop-down section.

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The next step will be populating the advertisement campaign with the information required for it. Name is the name of the campaign, how it's going to be called, or to which event it belongs to. Description is a more detailed way to describe your campaign, what it is about, what it is dedicated to, maybe even what's the reason of this campaign, it's up to you.&#x20;

Image is what you will see on the portal, we advise putting there the image that will tell you immediately by looking at it, what is this campaign about, so to quickly navigate between campaigns.

Campaign Goal:&#x20;

-Product placement is for the particular product that you are about to launch, it could be a new mobile phone or a new model of a car.

-Brand awareness is about the distribution of your brand in general, to make people know about your company in general.&#x20;

Dates are the time when the advertisement campaign will be running on all games that implement your advertisement, it means that there is always a particular time period when the ad campaign is running on players' machines, in players' games and environments.&#x20;

Countries are about which countries you are about to roll out, also demographics is about which gender is going to see your ads.

Age is the same idea but about the age of the target audience.&#x20;

Game genres are about which games will actually implement your ad campaign and in which game genres and environments it will make most sense.&#x20;

Ad type:&#x20;

-Banner, which essentially is a texture, an image.&#x20;

-Video, which is pretty much a video.

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Once the campaign is created and selected, you could open it to see some information there. There you will see, in addition to data that you had populated before: the name, the description, the time period when the campaign is active, you could also see the impressions and interactions.

Impressions are defined by how often the campaign is viewed, is looked at. I

Interactions are how often the advertisement inside the campaign is interacted with in some form that is defined by each particular game.

You could see these stats in the form of graphs to analyze the data.

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Inside the Advertisement Campaign, you can create a new ad and define its name, the type of it, is it going to be a banner or video, to select the image if it's a banner and to select a video if it is a video, and in addition to impression of the advertisement which essentially is looking at the advertisement, we have an interaction which is determined by developers integrating ReneVerse, and on this interaction you could set some message for the developers to implement in their gaming environments. Check [Adding Ads to Campaign](adding-ads-to-campaign) for more information.\


